Fifty years ago, Trek started in a drafty red barn with a handful of people and a big idea. This special-edition paint scheme celebrates everything that’s happened since — the stories, the breakthroughs, the people, and the moments that made Trek what it is today.
Each graphic on The First 50 marks a chapter in that journey. Look closely and you’ll find reminders of where we’ve been, and inspiration for where we’re headed next..




The First 50 ICONIndividually numbered bikes equipped with a limited-edition white and red saddle with red rails and Aeolus RSL aero wheels with golden anniversary decals. Available exclusively on Madone SLR 9 AXS.. | The First 50 ReplicaA replica version of the ICON with many of the same graphic and storytelling elements, without the ICON-specific extras like special-edition wheels. Available exclusively on Madone SL 7. |
All ICON Series paint schemes.
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