Why Lights During the Day?

When cars did it, they reduced accidents by 25%. And motorcycles saw a 13% drop. Bicycle Daytime Running Lights just make sense, and all existing research indicates that the single best way for a cyclist to increase the likelihood of being seen by a driver is to use a flashing light that’s daylight visible.

What exactly makes a light visible in the day? Bontrager’s Daytime Running Lights (DRL) have unique properties that allow them to be seen during the day. Here’s what set ours apart from the others.


Focus Creating a light visible in the daylight requires intentional design. By directing or amplifying output, we intensify the beam or extend its range. Without this, a light may appear bright, but will not be noticed in the day.	Flash Most tail lights use a steady flashing pattern. This pulsing is less noticeable than one that continually varies its intensity and pattern. The Day Flash setting featured on Bontrager Daytime Running Lights was created to specifically increase noticeability with varying outputs and an interruptive flash pattern.	Range Daytime Running Lights are brighter than what you would use at night in order to give drivers more reaction time. Bontrager Daytime Running Lights are detectable from a greater distance than other lights, from ¼ mile to over 2km away in daylight conditions given the specific model.

The Best Solution If you’re looking to reduce the chance of an accident, research suggests that riding with a flashing light that’s daylight visible is the single best product solution to help make a cyclist more noticeable.	2.4x Using a flashing tail light in the day makes you 2.4x more noticeable than with no lights at all, and 1.4x than in steady mode. Bontrager Daytime Running Lights use an interruptive flash pattern to increase noticeability, specifically in daylight conditions.	80% 8 out of 10 cycling accidents occur during the day. Daytime Running Lights are the single most effective product to help increase your noticeability during the day.